While candid imagery was a scheme of things at Tripadvisor ( with over 75 million travel reviews and opinions) and Makemytrip (perhaps first OTA in India to do so as mentioned in one of Superbrand’s Document), Oyster’s is a much more curious and serious attempt at review via spot-the-difference-between-the-two-pic. A photographer can make a sunset look awesome or awful. That’s skill. However, adding decor or a serenity or some extra width to a room/pool but only in pictures is a skill par trickery. Hotel review site Oyster reveals the same tricks and techniques in their Photo Fakeout category – juxtaposing the promotional and the actual images.
As for Photoshop and light room fans, I say, there is a fine line of intent, which defines if processing images is ethical or not. We may find reasons for Why you absolutely need to be editing your travel photos, by Gary Arndt, a world traveler seasoned since 2007.