Hotels Promotional versus Candid Imagery

While candid imagery was a scheme of things at Tripadvisor ( with over 75 million travel reviews and opinions) and Makemytrip (perhaps first OTA in India to do so as mentioned in one of Superbrand’s Document), Oyster’s is a much more curious and serious attempt at review via spot-the-difference-between-the-two-pic. A photographer can make a sunset look awesome or awful. That’s skill. However, adding decor or a serenity or some extra width to a room/pool but only in pictures is a skill par trickery. Hotel review site Oyster reveals the same tricks and techniques in their Photo Fakeout category – juxtaposing the promotional and the actual images.

As for Photoshop and light room fans, I say, there is a fine line of intent, which defines if processing images is ethical or not.  We may find reasons for Why you absolutely need to be editing your travel photos, by Gary Arndt, a world traveler seasoned since 2007.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s